03 | 16 | 2009 Posted By Weintraub Firm print this article

Brand Building in a Down Economy

Scott Hervey will moderate a pannel on brand building in today's down economy on March 26, 2009.  Below are the details.

Discussion topics will include:

  • Positioning your brand - Do’s and Don’ts on brand awareness and perception.

  • How to increase marketing effectiveness on a tight (or non-existent) budget

  • Leveraging Social Media – Moving beyond SEOs and Blog

  • Lessons from world’s top brands on managing your brand

  • Stretching Your $ - Best Practices, Free Tools & Resources

Panelists:

  • Andy Smith, Past Vice President, Corporate Marketing, Dolby
  • Christine Vermes, Corporate Brand Director, Intel Corporation
  • Eric Bischoff, Partner, Bischoff-Hervey Entertainment & Past President, WCW
  • Greg Sieck, President, SieckGrowth Branding
  • Scott Hervey, Partner, Weintraub Genshlea Chediak, Moderator

 

 

 

 

Posted In Speaking Engagements
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09 | 30 | 2008 Posted By Weintraub Firm print this article

Shameless Promotion: Watch Hulk Hogan's Celebrity Championship Wrestling on CMT

Shameless Promotion: IP Law Blogger and WGC partner, Scott Hervey, served as production counsel for Hulk Hogan's Celebrity Championship Wrestling.  Be sure to tune in October 18th.

Go to www.hulkhogan.com to view the show's trailer.

Posted In Entertainment Law , Speaking Engagements , IP Law Blog Lawyers In The News
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06 | 28 | 2007 Posted By Weintraub Firm print this article

Scott Hervey Presents IP Strategies For Start-Up Companies To Entrepreneurship Academy

Scott Hervey, a partner with Weintraub, Genshlea, Chediak Law Corporation, presented a discussion entitled IP Strategies For Start-Up Companies to the Environmental Health Entrepreneurship Academy program through the UC Davis Center for Entrepreneurship.  The academy was comprised of leading environmental health graduate students and faculty from a number of schools throughout the UC system.  Scott's presentation can be reviewed by clicking on the link below.

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03 | 20 | 2007 Posted By Weintraub Firm print this article

Scott Hervey and Mike Rodenbaugh, Senior Legal Director, Yahoo! Inc. Discuss Protecting Brands In World of Keyword Advertising

Scott Hervey, Partner, Weintraub Genshlea Chediak, and Mike Rodenbaugh, Senior Legal Director, Yahoo! Inc. presented  "Protecting Brands in the Legally Tangled World of Keyword Advertising" at American Conference Institute's Corporate Counsel Forum on E-Marketing and Privacy Law on March 19, 2007  in Las Vegas, Nevada.  To view the presentation, click below.

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02 | 7 | 2007 Posted By Weintraub Firm print this article

E Marketing and Privacy Law

Scott Hervey will be speaking on "Protecting Brands in the Legally Tangled World of Keyword Advertising" at American Conference Institute's Corporate Counsel Forum on E-Marketing and Privacy Law on March 19-20, 2007  in Las Vegas, Nevada.  For more information go to www.americanconference.com/Intellectual_Property/emarketing.htm Posted In Speaking Engagements
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