By: David Gabor
The FDA defines electronic cigarettes, also known as e-cigarettes, "e-cigs" or "vapes" (as in vapors), as "battery operated products designed to deliver nicotine, flavor and other chemicals. They turn nicotine, which is highly addictive, into a vapor that is inhaled by the user." http://www.fda.gov/NewsEvents/PublicHealthFocus/ucm172906.htm.
Selling and advertising e-cigarettes, now more commonly known as "vaping," presents an array of legal issues. It has grown into an industry estimated to be at annualized sales of $2 billion a year — and growing. David Gabor, a member of the advertising group at Weintraub Tobin, has represented several brands of e-cigarettes, and understands the issues it faces in terms of marketing and advertising such products.