by Scott Hervey
A ruling earlier this month by the Ninth Circuit provided three guidelines all marketing experts and their counsel should take note of. These guidelines address the extent to which the Telephone Consumer Protection Act (“TCPA”) (and most likely other Federal regulations on telemarketing) impacts texting as part of a marketing campaign.
In the case at issue, Simon & Schuster hired a third party to manage the promotional campaign for a new Stephen King book, including securing a list of 100,000 cell phone numbers from the licensing agent for Nextones. Nextones offers consumers free cell phone ring tones in exchange for the consumer providing various information, including a cell phone number, and agreeing to receive promotions from Nextone, its “affiliates and brands.”Continue Reading Ninth Circuit Ruling on Texting Provides Guidelines For The Marketing Industry