In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing. Find part one here.Continue Reading The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)
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The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)
By Scott Hervey & Jessica Marlow on
While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.
Watch this episode on the Weintraub YouTube channel or listen to
The Briefing: A Very Patented Christmas – The Quirkiest Inventions for the Holiday Season
By Scott Hervey & Jamie Lincenberg on
Posted in The Briefing
Get into the holiday spirit with a look at some of the most unique Christmas patents ever filed. From Santa detectors to upside-down Christmas trees, Scott Hervey and Jamie Lincenberg explore festive inventions that add a little extra cheer to the season on this episode of The Briefing.Continue Reading The Briefing: A Very Patented Christmas – The Quirkiest Inventions for the Holiday Season
The Briefing: Is This Just A Copycat Influencer Case or Something More Problematic?
By Scott Hervey & Jessica Marlow on
Posted in The Briefing
Can an influencer sue another for having a similar aesthetic? Scott Hervey and Jessica Marlow dive into a Texas case that could reshape creator marketing on this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel or listen to this podcast episode here.
The Briefing: Trademark Turbulence – Oakland vs SFO in Trademark Showdown
By Scott Hervey & Jamie Lincenberg on
Oakland’s attempt to rename its airport didn’t take off. On this episode of The Briefing, Scott Hervey and Jamie Lincenberg discuss the trademark dispute between San Francisco and Oakland over airport naming rights.Continue Reading The Briefing: Trademark Turbulence – Oakland vs SFO in Trademark Showdown