By: Scott Hervey
Once again, California leads the nation in passing online privacy consumer protection legislation. On September 30, 2013 Governor Jerry Brown signed into law A.B 370 which adds new provisions to California’s existing Online Privacy Protection Act (Business and Professions Code Section 22575). These new provisions require the operators of websites, online services and mobile applications to disclose how they respond to an electronic request not to track an individual consumer’s online activities over time and across different Web sites or online services. According to the bill’s author, Al Muratsuchi, since California passed CalOPPA in 2004, evolving technology and new business practices have raised new privacy concerns, including concerns over online behavioral tracking.