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Brand Building in a Down Economy

Posted in Speaking Engagements

Scott Hervey will moderate a pannel on brand building in today’s down economy on March 26, 2009.  Below are the details.

Discussion topics will include:

  • Positioning your brand – Do’s and Don’ts on brand awareness and perception.

  • How to increase marketing effectiveness on a tight (or non-existent) budget

  • Leveraging Social Media – Moving beyond SEOs and Blog

  • Lessons from world’s top brands on managing your brand

  • Stretching Your $ – Best Practices, Free Tools & Resources

Panelists:

  • Andy Smith, Past Vice President, Corporate Marketing, Dolby
  • Christine Vermes, Corporate Brand Director, Intel Corporation
  • Eric Bischoff, Partner, Bischoff-Hervey Entertainment & Past President, WCW
  • Greg Sieck, President, SieckGrowth Branding
  • Scott Hervey, Partner, Weintraub Genshlea Chediak Tobin & Tobin, Moderator