Scott Hervey will moderate a pannel on brand building in today’s down economy on March 26, 2009. Below are the details.
Discussion topics will include:
Positioning your brand – Do’s and Don’ts on brand awareness and perception.
How to increase marketing effectiveness on a tight (or non-existent) budget
Leveraging Social Media – Moving beyond SEOs and Blog
Lessons from world’s top brands on managing your brand
Stretching Your $ – Best Practices, Free Tools & Resources
- Andy Smith, Past Vice President, Corporate Marketing, Dolby
- Christine Vermes, Corporate Brand Director, Intel Corporation
- Eric Bischoff, Partner, Bischoff-Hervey Entertainment & Past President, WCW
- Greg Sieck, President, SieckGrowth Branding
- Scott Hervey, Partner, Weintraub Genshlea Chediak Tobin & Tobin, Moderator