Weintraub partner Scott Hervey presented a program on August 19, 2010 to the Association of Corporate Counsel on boilerplate language in IP transactions.

 

Boilerplate – those standard legal clauses appearing at the end of the agreement. These clauses are often overlooked when reviewing an agreement because they are supposed to be "standard," and in drafting

Scott Hervey will moderate a pannel on brand building in today’s down economy on March 26, 2009.  Below are the details.

Discussion topics will include:

  • Positioning your brand – Do’s and Don’ts on brand awareness and perception.

  • How to increase marketing effectiveness on a tight (or non-existent) budget

  • Leveraging Social Media – Moving beyond SEOs