By Lisa Y. Wang
As New York Fashion Week carries on, so does fashion litigation. One brand that is constantly “copied” is Herve Leger, famous for their bandage dress. While a Herve Leger bandage dress can cost you thousands, stores and brands all over have copied the style and sold their own versions of the bandage dress for much less. However, fashion protection for clothing is limited, which is why fast fashion stores are able to copy your favorite runway designs, most of the time without getting sued.
Fast Fashion retailers, Forever 21 in particular, are often successful at trial partly due to the higher standard of creativity required to qualify for copyright protection for fashion items, which courts consider “useful articles,” which is “an object that has an intrinsic utilitarian function that is not merely to portray the appearance of the article or to convey information.” Courts use a higher standard to prevent stifling innovation in the industry – after all, there’s only so many ways you can vary a plaid pattern and a shirt still has to have holes for your arms and head. For example, Express lost a case against Forever 21 – and had to pay Forever 21’s $700,000 in legal fees – because it couldn’t prove that its plaid designs were original enough to be protected. If Express had won, where would courts draw the line? Next could be polka dots, stripes, etc. Fashion could come to a screeching halt if one brand had copyright protection over every incarnation of polka dots.
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