On July 17, 2008, Apple, Inc. applied to register the trademark “APP STORE” covering the Cupertino based company’s online store where users can buy various software applications for their iPhones, iPads, and/or iPods. Apple eventually completed the trademark examination process, and the mark proceeded to publication in the Trademark Official Gazette on January 5, 2010. On July 6, 2010, Microsoft Corporation filed an Opposition with the Trademark Trials and Appeals Board against Apple’s proposed registration of the APP STORE trademark. Two weeks ago, Microsoft filed a motion for summary judgment requesting that Apple’s trademark application be summarily rejected by the Board. The centerpiece of Microsoft’s motion is the argument that Apple’s proposed APP STORE trademark is “generic” and therefore ineligible for trademark protection. The Trademark Board must therefore decide whether Apple’s proposed APP STORE trademark is “generic” or not.
Continue Reading Microsoft v. Apple In a “Generic” Trademark Dispute
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