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SCOTUS Considers Whether Adding a Top-Level Domain Makes a Generic Term a Protectable Trademark

Posted in IP, Trademark Law

On Monday, May 4, 2020, the Supreme Court of the United States heard oral argument in United States Patent and Trademark Office v. Booking.com, B.V.  For the first time in the history of the Court, the argument was live streamed via multiple outlets, including CNN, enabling us trademark junkies to listen to the argument in… Continue Reading

Unprotectable Generic Trademarks + Top-Level Domains = Protectable Trademarks

Posted in Trademark Law

Generic trademarks are those which, due to their popularity and/or common usage, have become synonymous with the products or services. Such trademarks include Kleenex, Band-Aid, Jeep, Aspirin, and Cellophane. Such marks, generally, cannot be federally registered or protected under the Lanham Act due to the marks direct reference to the class of product or service… Continue Reading