Trademark Law

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By Jeff Pietsch

Trademark law is traditionally concerned with protecting consumers. Trademarks protect consumers by helping consumers identify the source of the goods or service. For example, when a consumer buys a product, she knows exactly what she is going to get with the product based on its mark. Trademark law was designed to protect these consumers by protecting these marks against copy-cats or products with confusingly similar marks. Cases based on consumer protection concern similar products with similar marks that may confuse consumers. Continue Reading Trademark Basics: Dilution

By Dale C. Campbell

The Ninth Circuit recently considered the enforceability of non-competition covenants contained in franchise-like agreements.  (Comedy Clubs, Inc. v. Improv West Associates (9th Cir. January 29, 2009; WL 205046.)

 

The plaintiff Comedy Club, Inc. (“CCI”) entered into a trademark license with Improv West Associates (“IMPROV”). CCI owned and operated restaurants and comedy clubs across the nation. The license agreement provided that IMPROV granted CCI an exclusive nationwide license to use the IMPROV marks; that CCI would open four IMPROV clubs a year in 2001 through 2003; and CCI would not operate any non-IMPROV clubs during the term of the license.

 Continue Reading Ninth Circuit Blue-Pencils Non-Competition Agreement

by James Kachmar

The Ninth Circuit recently addressed the issue of whether a “first publication” exclusion in an insurance policy applies to trademark infringement claims. In United National Insurance Company v. Spectrum Worldwide, Inc., et al., decided February 2, 2009, the Ninth Circuit resolved a split among lower courts and held that a “first publication” exclusion did apply under California law.

 

In December 1997, Sunset Health Products, Inc. (“Sunset”) hired Spectrum to advertise and distribute a diet drink called “Hollywood 48 Hour Miracle Diet” drink. Celebrity Products Direct, Inc. (“Celebrity”) was formed a short time later and began selling a similar product, “The Original Hollywood Celebrity Diet” drink. Spectrum then terminated its contract with Sunset and begin marketing the Celebrity diet drink.   Sunset made repeated demands that Spectrum cease infringing on its Miracle Diet trademark. 

Continue Reading “First Publication” Infringement Claims and Insurance Policy Exclusions

By Jeff Pietsch

Last year, Google lost the first round of a court battle against Vulcan Golf, a golf club manufacturer, in a trademark and cybersquatting dispute. In that decision, the US District Court in Illinois ruled that Google could be sued for its role in serving ads on websites that use domain names that violate trademark and cybersquatting laws. In the latest round of decisions on this case, the court denied class certification damaging the plaintiffs’ hopes in prevailing in this matter.  

 Continue Reading Class Action Certification Denied in Google Trademark Case

By Scott Hervey

While the producers of American Idol, FreemantleMedia North America, appreciate just how much people love the show, it’s now obvious Freemantle doesn’t agree with the old adage that imitation is the sincerest form of flattery. In late December, Freemantle filed suit against a strip club in Austin, Texas that ran a stripper talent contest, and called it “Stripper Idol” and also used the American Idol logo. Freemantle claimed that the strip club owner’s use of “Stripper Idol” in connection with its stripper talent contest constitutes Federal trademark infringement because such use “is likely to cause confusion, mistake, or to deceive as to the affiliation, connection, or association” of the strip club owners with Freemantle or the American Idol program.

Continue Reading Stripper Idol Hits a Flat Note with Owners of American Idol