Trademark Law

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by Scott Cameron

Trademark infringement is generally the improper use of a competitor’s trademark that results in the customer buying one product thinking it is another. The classic example is when the new competitor adopts the name of the established competitor, or varies the name ever so slightly. Company A calls its new product “TheUltraWidget” to trade on the goodwill Company B has built in its best-selling “UltraWidget.”

These cases are pretty simple. If the consumer is likely to be confused by Company A’s use of Company B’s trademark, and Company B is harmed by (or Company A profits from) that use, there is actionable trademark infringement. As long as Company B can establish the elements of the claim, it is entitled to injunctive relief and monetary damages.

Continue Reading Metatags and Hidden Text – Hidden Trademark Infringement

By Audrey A. Millemann

The beginning of the year is a good time to review your clients’ intellectual property needs. The first and most important thing to do is to determine what intellectual property the client has. Once the intellectual property has been identified, the means of protecting it can be analyzed and a plan for establishing protection set up. 

What is Intellectual Property?

Almost anything can constitute intellectual property. IP may fall into one or more of the following categories: inventions that can be patented, expression that is copyrightable, names or logos that are trademarks, and information that is a trade secret. Continue Reading Intellectual Property Basics

By Scott Hervey

The holiday season means something different for each of us. For some it’s a time for eggnog, parties and mistletoe. For others, it’s a time for cease and desist letters, seizure actions and lawsuits. Yes Virginia, there is a Santa Clause, and his lawyers stand ready to sue those who use his marks and other intellectual property without permission.

 

 Continue Reading Christmas – A Time For Fruitcake and Infringement Actions

By Jeffrey Pietsch

 

Trademark infringement occurs when a third party uses a mark in a way that infringes upon a trademark owner’s exclusive right and use of a trademark. Often, the third party will use a similar mark in a way that confuses consumers as to the source of the goods and services. For example, a fast food restaurant named “Wendi’s” would likely cause confusion with “Wendy’s.” Trademark infringement can occur only when it is likely that consumers will be confused as to the source of the goods. The purpose of this article is to examine the test and factors that courts use to determine if such infringement exists.Continue Reading Trademark Infringement: Factors Considered in Consumer Confusion