With live events cancelled during the pandemic, content creators are increasingly dependent on merchandise sales. Creators from podcasters to YouTubers to musicians are reliant on merch to bolster their revenue and their brands. Subscribers stuck at home are watching more video and listening to more podcasts and music. Apart from advertising and sponsorships, merch is the only way for creators to monetize their increased profile during the pandemic.
However, 2020 has seen an explosion of counterfeit products including branded merchandise by content creators. An analysis from the New York Times in February 2020 found that the sale of counterfeit items represents more than 3 percent of global trade, corresponding to $1.4 billion in value in the U.S. alone. Reviews on Amazon containing words like “fake” and “counterfeit” have doubled since 2015.
Continue Reading Trademark Protection for Your Brand Merchandise in the Age of Copycats, Counterfeits, and Fakes