The United States Patent and Trademark Office (the “USPTO”) explains that
“A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.”
–https://www.uspto.gov/trademarks-getting-started/trademark-basics.
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