In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing. Find part one here.Continue Reading The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)
The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)
While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.
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The Briefing: Is This Just A Copycat Influencer Case or Something More Problematic?
Can an influencer sue another for having a similar aesthetic? Scott Hervey and Jessica Marlow dive into a Texas case that could reshape creator marketing on this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel or listen to this podcast episode here.
Countdown to 200: The Briefing’s Top 3 Episodes of 2024
Legal minds meet entertainment headlines in the milestone 200th episode of ‘The Briefing’ – the acclaimed Entertainment, Media, and IP law podcast hosted by Weintraub Tobin’s Scott Hervey. Set to air November 27th, this landmark episode caps off a journey through the fascinating intersection of entertainment, innovation, and the law. Whether it’s breaking down trademark battles or untangling thorny copyright claims, ‘The Briefing’ has become the go-to source for making sense of today’s most complex IP and Entertainment cases. As we approach this exciting milestone, we’re taking a look back at the episodes that had our listeners talking in 2024, showcasing why ‘The Briefing’ is required listening for anyone in the entertainment and media space.Continue Reading Countdown to 200: The Briefing’s Top 3 Episodes of 2024
The Briefing – Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts
The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel or listen to this podcast episode here.