For those of us old enough to remember, the bars, restaurants and salons of Europe were once literally awash in smoke so thick you could cut it with the proverbial knife. Starting at least a decade ago, however, certain EU countries began requiring extremely large, graphic health warnings on all tobacco products that were 60% of the packaging, as well as ensuring that cigarette packaging be childproof. These warnings included (and still do) pictures of people with their teeth falling out, or torn-out tracheas, or printed warnings stating that smoking will make users impotent, etc. Not a pretty picture. Literally. Such EU-sanctioned warnings went well beyond the generalized “surgeon general” warnings applied in small print to US cigarette packaging.